Artificial Intelligence (AI) is rapidly changing the way business is conducted, especially in key departments like sales and customer support. It helps automate routine tasks, analyze large data volumes, and communicate with customers more efficiently. Despite all the myths surrounding AI, departments implementing these technologies are gaining a significant advantage in enhancing efficiency, reducing costs, and improving customer interaction. In this article, we’ve prepared the most popular examples of AI usage in these areas. We hope you will find interesting cases and be able to implement them in your company.

Categories of tasks AI can perform in the sales department

1. Automation of routine tasks

AI allows significantly reducing the time salespeople spend on routine operations like creating notes, writing emails, or updating information in CRM systems. By using generative AI, companies can automatically create personalized emails, which not only saves time but also improves communication with customers, making it faster and more effective.

2. Task prioritization

AI tools help salespeople plan actions, avoid missing important tasks, and close deals faster. They allow focusing on key aspects, increasing the chances of success. This helps maintain focus on the most critical aspects of the sales process, improving the likelihood of successful deals.

3. Customer interaction analysis

AI can analyze the history of customer interactions and provide detailed insights that help salespeople make more informed decisions. This allows companies to significantly improve communication with potential buyers, enhance personalization, and reduce the chances of losing customers. You can set your own criteria for analyzing requests and view results in a convenient report. One of the key benefits is that AI analyzes 100% of requests, eliminating the need for a supervisor to manually assess dialogues.

Impact on technical support

AI is transforming the work of technical support departments, as automated systems can significantly improve efficiency and enhance the quality of customer service:

• Customer query processing: AI-based systems analyze key points in customer interactions to quickly and effectively process their queries. This reduces the workload on agents and speeds up response time.
• Agent support: AI assists technical support agents by providing ready-made responses to queries and best practices for resolving customer issues. This reduces the time spent searching for solutions and improves work productivity. Copilot is already actively used in the West and is an essential tool for many managers.
• Identifying recurring issues: AI can identify recurring technical problems by analyzing customer queries. This allows it to offer ready-made solutions or even resolve issues before the customer reaches out.

Popular AI use cases:

Artificial intelligence is becoming an indispensable tool in sales, helping optimize workflows and achieve high results. The most common applications include automating routine tasks such as call summarization (71%), creating emails and content (70%), and maintaining structured notes (62%). Implementing AI allows salespeople to focus on strategic aspects like customer interaction, document preparation, account analysis, and deal forecasting.

1. Call summarization (71%): automatic creation of summaries with key actions.

2. Content automation (70%): generating text for emails, scripts, and presentations.

3. Structured notes (62%): automatic transcription of conversations.

4. Customer analysis (38%): collecting data for deal strategy formulation.

5. Employee training (24%): identifying weaknesses and providing development recommendations.

6. Documents (24%): automating the creation of business proposals and contracts.

7. Task prioritization (17%): optimizing workflows to close deals.

8. Deal forecasting (15%): evaluating the likelihood of success.

9. Database population (14%): entering information into CRM systems.

10. Chatbots (12%): automating customer communication.

Since February 2023, the number of emails created by generative AI has increased by 464%! AI not only saves time but also boosts productivity, allowing companies to choose technologies that best suit their needs.

Impact on business: real results

Using AI in sales and technical support departments has a significant impact on business effectiveness:

• 50% increase in productivity due to automating routine tasks.
• 26% increase in win rates due to AI recommendations for salespeople.
• 35% increase in deal win rates through AI-driven deal analysis.

These figures show that AI is already a necessity, not just a future plan.

Tips for integrating AI into sales and technical support departments

• Automate routine processes: use AI to create notes, write emails, and update CRM systems, enabling employees to focus on more important tasks. At NovaTalks, we have an integrated AI Assistant that can prepare responses to simple queries, translate text into any language, adjust its tone, or provide a brief summary of the entire conversation.
• Invest in employee training: train your teams to effectively use AI tools to improve processes and boost productivity.
• Apply data analysis: use AI to identify trends and patterns in customer interactions, allowing for more informed decisions. NovaTalks’ automated dialogue evaluation based on AI can be tailored to your criteria and help assess the real situation in your department without additional efforts from analysts.

Artificial Intelligence is transforming sales and technical support approaches, making them more efficient and automated. Companies implementing these technologies are increasing productivity, reducing costs, and processing requests faster. However, even the most advanced tools require proper organization to achieve optimal results.

NovaTalks perfectly complements this picture, integrating all communication channels into a single interface. This allows you to conveniently handle customer requests, automate routine tasks, and provide personalized support 24/7. With NovaTalks, you can not only improve customer interaction but also significantly optimize your team’s workflows, increasing overall business efficiency.

Contact the online chat on our website and test NovaTalks for free for 14 days. Our technical support specialists will set up your account and test channels, as well as guide you through all the necessary features.