Lead Generation via Viber: How to Collect Inquiries with a Chatbot

Published: 17 June 2025

Lead Generation via Viber: How to Collect Inquiries with a Chatbot

Modern digital marketing demands businesses respond quickly and maintain a constant online presence. Viber chatbots have become a revolutionary solution for companies seeking to automate lead generation and ensure round‑the‑clock contact with potential clients.

This technology enables maintaining dialogue with users, effectively collecting contact details, handling inquiries, and directing them to the appropriate departments for follow‑up. Thanks to integration with CRM systems, every interaction is recorded and analyzed, allowing sales processes to be optimized.

The main advantage of using Viber for lead generation lies in the high level of trust users have in the platform and the convenience of communicating via a familiar messenger interface.

Viber Lead‑Generation Bot

An automated assistant on Viber is capable of performing a wide range of lead‑generation tasks:

  • Instant response to inquiries. The system replies within seconds, which is critical for maintaining user attention and creating a positive first impression of the company.
  • Collection of contact information. The bot systematically gathers name, phone number, email, and other essential data using interactive forms and structured dialogues.
  • Lead qualification. The system asks clarifying questions to determine client needs, budget, and urgency, enabling audience segmentation and prioritization of inquiries.
  • Automated data delivery. All collected contacts and dialogue data are automatically sent to a CRM system or to responsible managers for further processing.
  • Sending supplementary materials. The bot can deliver price lists, catalogs, presentations, and other documents to support the client’s purchasing decision.

This level of automation allows handling significantly more inquiries without increasing staff and ensures uniform service quality for all users.

Viber Chat‑Bot for Business

Implementing a chatbot on Viber opens new opportunities for businesses to engage audiences and optimize operational processes:

  • 24/7 availability. The automated system operates without breaks or days off, which is especially important for multinational companies or businesses serving clients across time zones.
  • Reduced support load. The bot handles most standard inquiries independently, allowing staff to focus on complex tasks and strategic priorities.
  • Personalized communication. The system retains conversation history with each user and can tailor messages based on past interactions and identified needs.
  • Analytics and optimization. Detailed dialogue statistics help identify the most effective scripts, common questions, and drop‑off points for further improvement.
  • Marketing integration. The chatbot can serve as an entry point for ad campaigns, landing pages, and social media, ensuring continuity in the marketing funnel.
  • Multimedia support. The system supports sending images, videos, audio, and documents to create informative conversations.

Viber for Business

Viber Business offers corporate clients enhanced features for business communications and automation:

  • Official verification. Companies can receive official status and a verified badge, boosting user trust and brand recognition.
  • Advanced configurations. The platform provides professional bot‑configuration tools, including complex dialogue scripts, conditional logic, and integrations with external services.
  • Mass messaging. Ability to send promotional messages, news, and personalized offers to all subscribers or segmented user groups.
  • Detailed analytics. Access to full statistics—from message views and button clicks to conversions and key performance indicators.
  • API and integrations. Ability to connect with corporate systems, CRM, payment services, and other business applications for holistic solutions.

These capabilities make Viber a powerful platform for building long‑term customer relationships and automating sales processes.

Connecting Viber through NovaTalks: Your Guide to the World of Automation

The world of Viber bots changed dramatically on 05.02.2024—when Rakuten Viber introduced a revolutionary commercial model, opening new horizons for business. The good news: you don’t have to figure it all out yourself. NovaTalks is your trusted guide on this digital journey.

Two paths to success: choose your route

Express‑track with experts (our top pick). Imagine having a personal consultant who becomes the architect of your digital future. NovaTalks is a team of visionaries who understand your industry’s specifics and know how to turn ideas into working sales tools.

Do‑it‑yourself Viber route. If you prefer full control over every step, you can work directly with Rakuten Viber’s team. But keep in mind—this path is for those ready to invest extra time in learning all the platform’s nuances.

Decoding the pricing model: an investment that works for you

The key magic of the new Viber model lies in its transparency and predictability. 100 euros per month is an investment in a round‑the‑clock employee who never takes holidays or gets sick.

The secret to savings lies in understanding three types of messages:

Welcome Message – your free business card. It forms the first impression within seconds after a potential client opens the dialogue. Use it wisely!

Session Messages – the true gem of the system. 24 hours of unlimited communication at no extra cost. This means that active dialogue with a client costs you nothing for an entire day.

Initiated Messages – your proactive marketing tool. Yes, they are paid, but they allow you to “wake up” clients with special offers and remind them about your business.

Restrictions on Number-Based Messaging and Usage Recommendations

Viber actively combats spam and reserves the right to block numbers that violate platform policies. The system automatically monitors suspicious activity and may apply restrictions to accounts that break the rules. Learn more about Viber’s blocking policy in the documentation.

Restrictions on Mass Messaging

When performing automated messaging, some limitations apply:

Viber – messaging to existing clients works without obstacles. The platform is tolerant of messages sent to contacts who have already interacted with your business.

Viber Number-Based Accounts – channel blocking for mass messaging (no more than 5–10 messages per day, depending on how recently the account was created). New accounts have stricter limitations, while older accounts may have slightly more freedom.

Recommendations:

  • Start with a minimal number of messages for new accounts
  • Avoid mass messaging to unknown users
  • Focus on content quality rather than message quantity

Why NovaTalks Is More Than a Partner – It’s a Strategic Ally

  • Industry expertise at your service. Every industry has its own communication nuances. The NovaTalks team creates personalized solutions that speak your audience’s language.
  • Technical magic without the headache. From the first dialogue sketches to complex integrations with your CRM and analytics systems – all technical work happens behind the scenes, while you receive a ready-to-use sales tool.
  • Financial transparency as a foundation of trust. No hidden fees or unexpected charges. You know exactly how much each element of the system costs, enabling you to plan your budget with mathematical precision.
  • Future-proof solutions. The digital world changes daily, but your bot remains relevant thanks to constant updates in line with Rakuten Viber’s evolving standards.

Partnering with NovaTalks is an investment in a competitive advantage that keeps your business one step ahead in the race for modern consumers’ attention.

Bot or Manager: When to Use Each

Effective customer service is the art of using each tool at the right time to achieve the best results with minimal resources.

When a Chatbot Is Your Best Choice

  • First-time client inquiries
    Fast, automatic 24/7 contact eliminates waiting. The client receives an instant response when the need arises, creating a positive first impression from the first second of contact.
  • Frequently asked questions about prices and conditions
    Instant scripted replies relieve your managers. The bot quickly provides standard information about pricing, payment methods, delivery terms, and more, allowing human staff to focus on more complex tasks.
  • Processing simple orders
    The bot captures the contact and order and forwards it further. The automated process avoids data entry errors and ensures consistent service quality for all clients, regardless of when they reach out.
  • Collecting applications and contact details
    Specifically designed for this task, the bot efficiently automates the process. It can simultaneously work with unlimited users, collecting data in a structured format and delivering it to managers.

When a Manager Is Needed

  • Consultations on non-standard questions
    Humans are better at understanding complex or unique situations. A manager can think creatively, assess individual circumstances, and offer custom solutions beyond standard scripts.
  • Complaints, negative feedback, conflicts
    Here empathy and flexibility are key – live communication is more important than technical features. A manager can sense the emotional state of the client, show understanding, and find a compromise, turning a negative experience into a positive one.

When a Team Approach Works Best

  • Help with choosing a complex product.
    The optimal approach is a combo: the bot collects initial data, then the manager provides detailed guidance. This model combines automation speed with human expertise for a seamless experience.

The client gets an instant reply from the bot, which gathers basic needs and budget data. Then the manager, armed with the necessary info, can focus on providing advice and selecting the best solution without wasting time on routine questions.

Principles of Effective Allocation

A successful strategy is based on a simple logic: standard queries and routine tasks should be automated, while complex consultations and emotionally sensitive situations should be handled by human staff.

This approach allows optimal use of human resources, directing them to tasks where the human touch is critically important. The result – efficient service that combines the speed of technology with the warmth of human communication.

Ready to Start Automating Lead Generation?

Every day you delay automation is a missed opportunity – potential clients turning to competitors with faster service. A professionally set up Viber chatbot can work around the clock, collecting contacts and forwarding qualified leads to your managers.

Our experts are ready to analyze your business specifics and offer an optimal automation strategy through NovaTalks. We’ll contact you within 30 seconds of receiving your request to discuss how to boost the efficiency of your customer service!

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